A/B testing is a tool that enables you to optimize the performance of your payment flow by analyzing which design elements are most effective for your customers.
For instance, you can create two payment screens simultaneously, one with an email field (screen A) and the other without (screen B), and compare the results to determine whether adding an email field is beneficial for your business.
You can analyze variant performance over time using various parameters such as payment clicks, visitors, conversion rate, approval ratio, volume, and actual CPU (cent per user/revenue per user).
Make use of this exceptional and valuable performance tool that is offered at no cost with your PayCEC vendor account.
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